Website SEO Health Check
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Find Out What’s Holding Your Website Back
Your website may look great—but is it technically healthy, easy for search engines to understand, and optimized to turn visitors into customers?
KivoraEdge’s Website SEO Health Check examines your website from the inside out to identify technical problems, SEO gaps, content issues, performance bottlenecks, and missed opportunities.
We don’t just give you an automated score.
We identify what needs attention, why it matters, and what you should fix first.
What Does Our Website Health Check Cover?
We check whether search engines can properly access, crawl, understand, and index your website.
Our technical review can include:
✓ Website crawlability
✓ Indexing issues
✓ Google index status
✓ Robots.txt review
✓ XML sitemap review
✓ Noindex and nofollow issues
✓ Canonical tag review
✓ Redirect issues
✓ Redirect chains and loops
✓ 301/302 redirect usage
✓ Broken internal links
✓ Broken external links
✓ 404 errors
✓ 5xx/server errors
✓ Orphan pages
✓ Duplicate URLs
✓ URL structure
✓ HTTP vs. HTTPS issues
✓ WWW/non-WWW consistency
✓ Pagination issues
✓ JavaScript rendering concerns
✓ Crawl depth
✓ Crawl budget concerns for larger websites
✓ Structured data implementation
On-Page SEO Check
Every important page should clearly tell search engines and visitors what it is about.
We review:
✓ Page titles
✓ Meta descriptions
✓ H1 tags
✓ H2–H6 heading structure
✓ Missing title tags
✓ Duplicate title tags
✓ Missing meta descriptions
✓ Duplicate meta descriptions
✓ Title and description length
✓ Keyword targeting
✓ Search intent alignment
✓ Image alt text
✓ Image filenames
✓ Internal linking
✓ Anchor text
✓ URL optimization
✓ Content structure
✓ Schema markup opportunities
Google Indexing & Search Visibility
Having pages on your website doesn’t necessarily mean Google can find or index them correctly.
We check for:
✓ Important pages missing from Google
✓ Pages unintentionally blocked from indexing
✓ Unwanted pages appearing in search
✓ Duplicate indexed pages
✓ Canonicalization problems
✓ Sitemap/indexing inconsistencies
✓ Search Console indexing issues
✓ Crawled but not indexed pages
✓ Discovered but not indexed pages
✓ Soft 404s
✓ Manual actions, where access is available
Website Speed & Core Web Vitals
A slow website can frustrate visitors and affect overall search performance.
We analyze:
✓ Desktop performance
✓ Mobile performance
✓ Core Web Vitals
✓ Largest Contentful Paint (LCP)
✓ Interaction to Next Paint (INP)
✓ Cumulative Layout Shift (CLS)
✓ Server response performance
✓ Image sizes and compression
✓ Lazy loading
✓ JavaScript issues
✓ CSS optimization opportunities
✓ Browser caching
✓ Font loading
✓ Third-party scripts
✓ Page weight
✓ Performance bottlenecks
Mobile SEO & User Experience
Your website needs to work properly for visitors searching from their phones.
We review:
✓ Mobile responsiveness
✓ Mobile navigation
✓ Text readability
✓ Button and tap-target usability
✓ Mobile page speed
✓ Layout problems
✓ Content visibility
✓ Forms on mobile devices
✓ Pop-ups and intrusive elements
✓ Mobile conversion experience
Content SEO Health
More content doesn’t automatically mean better SEO.
We evaluate whether your website has the right content for the searches and customers you want to attract.
Our review can identify:
✓ Thin content
✓ Duplicate content
✓ Outdated content
✓ Low-value pages
✓ Missing service content
✓ Keyword cannibalization
✓ Search intent mismatches
✓ Content gaps
✓ Location content opportunities
✓ FAQ opportunities
✓ Pages requiring expansion
✓ Pages that could be consolidated
✓ Content that needs updating
✓ Missing topical coverage
Keyword & Search Intent Review
Are your important pages targeting the searches that can actually bring you business?
We review:
✓ Current keyword targeting
✓ Primary keywords
✓ Secondary keywords
✓ Commercial-intent keywords
✓ Service keywords
✓ Local keywords
✓ Keyword-to-page mapping
✓ Search intent
✓ Keyword cannibalization
✓ Missing keyword opportunities
The goal isn’t simply to attract more traffic.
It’s to attract the right traffic.
Internal Linking Health
Internal links help users navigate your website and help search engines understand relationships between your pages.
We check:
✓ Pages with too few internal links
✓ Orphan pages
✓ Broken internal links
✓ Important pages buried too deeply
✓ Anchor text optimization
✓ Service-to-service linking
✓ Blog-to-service linking opportunities
✓ Location page linking
✓ Navigation structure
Image SEO
Large or poorly optimized images can affect both SEO and website performance.
We review:
✓ Missing alt attributes
✓ Oversized images
✓ Image compression
✓ Modern image formats
✓ Image filenames
✓ Lazy loading
✓ Broken images
✓ Decorative vs. meaningful images
✓ Image-related performance issues
Structured Data & Schema Check
Schema markup can help search engines better understand your business and website content.
Depending on your website, we check opportunities for:
✓ Organization Schema
✓ LocalBusiness Schema
✓ Service Schema
✓ Product Schema
✓ Article Schema
✓ Breadcrumb Schema
✓ FAQ-related structured data
✓ Review/Rating markup eligibility
✓ Existing structured data errors
✓ Duplicate or conflicting schema
Local SEO Health
For businesses targeting customers in specific cities or service areas, we also examine your local SEO foundation.
We can review:
✓ Name, Address & Phone consistency
✓ Google Business Profile connection
✓ Location pages
✓ Service-area pages
✓ Local keyword targeting
✓ Local landing pages
✓ LocalBusiness schema
✓ Contact information consistency
✓ Maps integration
✓ Local citations
✓ Location-based internal linking
Need ongoing local visibility? KivoraEdge can also provide Google Business Profile Management & Local SEO after your website health check.
Backlink & Off-Page SEO Review
Your website’s authority isn’t determined by your website alone.
We examine:
✓ Backlink profile
✓ Referring domains
✓ Lost backlinks
✓ Broken backlinks
✓ Potentially harmful or suspicious links
✓ Link quality
✓ Anchor text distribution
✓ Competitor backlink opportunities
✓ Business citations
✓ Authority-building opportunities
Website Security & Trust Check
Basic website security and trust signals matter to both visitors and search engines.
We check:
✓ HTTPS implementation
✓ SSL certificate issues
✓ Mixed HTTP/HTTPS content
✓ Browser security warnings
✓ Suspicious redirects
✓ Broken forms
✓ Contact information visibility
✓ Privacy policy presence
✓ Terms and other relevant trust pages
✓ Basic website trust signals
Analytics & Tracking Health
You can’t improve what you aren’t measuring correctly.
Where access is available, we review:
✓ Google Analytics setup
✓ Google Search Console setup
✓ GA4 tracking
✓ Conversion tracking
✓ Form submission tracking
✓ Phone-click tracking
✓ CTA tracking
✓ UTM tracking
✓ Duplicate tracking codes
✓ Missing tracking
✓ Google Tag Manager configuration
✓ Key event/conversion configuration
Conversion & Lead Generation Check
SEO traffic has limited value if your website doesn’t turn visitors into inquiries.
We review important conversion elements such as:
✓ Calls to action
✓ Contact forms
✓ Phone number visibility
✓ Click-to-call functionality
✓ Quote/request forms
✓ Contact page usability
✓ Service-page CTAs
✓ Mobile CTAs
✓ Trust signals
✓ Testimonials and reviews
✓ Conversion paths
✓ Friction points
What Will You Receive?
Not Just a List of Errors. A Clear Action Plan.
After completing the Website SEO Health Check, KivoraEdge provides a practical report showing what we found and what should happen next.
🔴 Critical — Fix First
Problems that could significantly affect crawling, indexing, website functionality, performance, or conversions.
🟠 Important — Needs Attention
Issues and optimization opportunities that should be addressed as part of your SEO improvements.
🟢 Opportunities — Improve & Grow
Content, keyword, internal linking, Local SEO, authority, and conversion opportunities that could help strengthen your website over time.
Our Website Health Check Covers
|
Area |
What We Check |
|
Technical SEO |
Crawling, indexing, sitemap, robots, canonicals, redirects |
|
On-Page SEO |
Titles, descriptions, headings, keywords, URLs |
|
Google Indexing |
Index coverage and visibility issues |
|
Website Speed |
Performance and Core Web Vitals |
|
Mobile SEO |
Responsiveness, usability and mobile performance |
|
Content |
Quality, duplication, gaps and search intent |
|
Keywords |
Targeting, mapping and opportunities |
|
Internal Links |
Structure, broken links and orphan pages |
|
Images |
Alt text, size, compression and performance |
|
Schema |
Structured data implementation and errors |
|
Local SEO |
NAP, location pages and local optimization |
|
Backlinks |
Referring domains, link quality and opportunities |
|
Security |
HTTPS, SSL and basic trust signals |
|
Analytics |
GA4, Search Console and conversion tracking |
|
Conversions |
Forms, CTAs, calls and lead-generation paths |
Is Your Website Healthy?
You don’t need to guess why your website isn’t performing as expected.
A KivoraEdge Website SEO Health Check gives you a clearer picture of what’s working, what’s broken, what’s missing, and where the biggest opportunities may be.
Find the problems. Prioritize the fixes. Build a stronger SEO foundation.
Get Your Website SEO Health Check
KivoraEdge
SEO Health Checks | Technical SEO | Local SEO | Google Business Profile Management
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